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Blog

The Little Known 3-Step Blueprint for Attracting High-Ticket Clients (Without Having to Hard-sell)

June 6, 2018,

Learn how to eliminate the “one big client” risk, without spending all of your time on business development.

Blog

Improve Customer Relationships in the Retail and Restaurant Industries—for Pennies

May 1, 2018,

The interaction between customer and salesperson would be dramatically improved if the salesperson wore a NAMETAG. The nametag enables the customer to quickly establish a more meaningful, positive and personal relationship with the service person that can only lead to better things for both parties.

Blog

What Every Entrepreneur Should Know About Travel & Entertainment Deductions

January 18, 2018

For many entrepreneurs, travel and entertainment (T&E) tax deductions can be a minefield. Certain expenses for business travel are deductible as long as they meet two criteria: They must be “ordinary and necessary” in the course of doing business, and they must be documented.

Blog

Hot Topics: Artificial Intelligence and Business Disruption

January 9, 2018,

Last year, businesses of all sizes were constantly hearing about artificial intelligence (AI) and business disruption. Will we still be talking about them in 2018? Will they matter to your small business?

Blog

How to Create More Effective Email Sign-Offs

January 5, 2018,

If your email inbox looks like mine, you’re bombarded with generic email after generic email every day. I get it — it’s hard to make emails sent by the hundreds or thousands feel personalized. Nonetheless, nobody wants to feel like a number.

Blog

Can Online Focus Groups Help Increase Sales?

December 27, 2017,

Strangers to online focus groups sometimes assume they’re inferior to their in-person counterparts. The very nature of business today debunks this myth. Most interactions already happen through email or other text-based media, which convey ideas and emotions just as well as in-person conversations.

Blog

How to Kill the Customer Service Game in 2018

December 14, 2017,

If you're a small business owner, the key to customer service is providing your customers with what they want, where they want it, when they want it, and how they want it. But small businesses don’t have to be Walmart or Amazon to reach the upper echelons of the omnichannel customer service realm.

Blog

The Art of Sharing Customer Feedback for Better Marketing and Sales Alignment

December 7, 2017,

Here are some ways feedback can be shared to bring about this sales and marketing (read: Smarketing) transformation that is so badly needed in today’s ever-changing marketplace.

Blog

3 Big Trends for Small Business in 2018

December 1, 2017,

As 2017 comes to a close, here are three major small business trends that could help you run your business.

Blog

Is Twitter Valuable for a Small Business Owner?

November 29, 2017,

Here are practical action steps for small business owners on why and how to use Twitter.

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