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Blog

The Elevator Pitch: What, Why and How?

August 21, 2018,

An elevator pitch is a concise introduction of a business, a product or a service. Learn why you need one and how to create it.

Blog

How Cross-Channel Marketing Can Help Your Small Business

July 31, 2018,

Learn how a cross-channel marketing, also known as omni-channel marketing approach to marketing, can yield better results.

Blog

Why Authenticity is Underrated in Small Business Marketing

July 11, 2018,

In today’s authenticity-driven marketing landscape, small businesses have a leg-up on big businesses. Learn how your small business can compete against large companies.

Blog

How to Write a Marketing Plan in 5 Easy Steps

July 10, 2018,

Knowing how to write a marketing plan can mean the difference between scattershot marketing well-thought-out marketing that helps grow your business.

Blog

Four Essential Elements to Infuse in Your Personal Branding Efforts

July 5, 2018,

When you own a small business, you and your company image are entwined. By making your personal branding efforts a priority, you can boost awareness of your company and attract new customers.

Blog

The 4 WHYs of Public Relations

May 15, 2018,

Public relations can be a confusing marketing tactic. It operates differently than other marketing tools. PR is a combination of news and sales, and to generate media interest in your story, you must think like a journalist to create a story that’s newsworthy and then “sell” it to media.

Blog

How to Get Big Results with a Tiny Marketing Department

March 8, 2018,

Small businesses tend to take the lean approach to marketing. They don’t outsource it much, and they often underfund it. But you can beat your competitors, even if they have much larger marketing teams.

Blog

How to Use Influencer Marketing to Boost Sales at Your Local Business

February 26, 2018,

Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.

Blog

A Press Release That Works: What to Do After You Write the Pitch

February 23, 2018,

The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.

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